JOB DESCRIPTION

Conduct Online Research Survey

• Execute quarterly and ad-hoc online research initiatives, such as Customer Satisfaction (CSAT) surveys, across various categories including BBQ, hotpot, Asian cuisine, Western cuisine, and more.
• Ensure the quality and reliability of collected data to inform business decisions.

Customer Effort Score (CES) Analysis

• Perform targeted CES research to evaluate customer experience and identify areas for improvement.

Trend and Competitor Monitoring

• Continuously gather and update insights on emerging Food & Beverage (F&B) trends.
• Monitor competitor stores and activities to provide actionable intelligence and maintain a competitive edge.

Social Listening

• Collect and analyze the Voice of the Customer (VoC) (Social listening).

Compile and report findings to enhance customer-centric strategies and decision-making.

REQUIREMENT

• Market Research Expertise: In-depth knowledge of market and audience research techniques, with a minimum of 3 years of experience in market research.
• Strong Analytical Skills: Advanced quantitative analytical abilities, particularly in creatively leveraging existing data sources.
• Research Project Experience: Hands-on experience in conducting both quantitative (mainly) and qualitative research projects, including designing questionnaires, creating table specifications, and managing end-to-end project execution.
• Adaptability: Proven flexibility to work effectively in diverse situations, collaborate with various individuals or groups, and adapt to organizational or job requirement changes.
• Technical Proficiency: Skilled in using tools and applications such as Excel, PowerPoint, Power BI, online research tools (e.g., Survey Monkey, review crawling tools), and trending platforms like Threads…
• Basic English skills: Adequate English communication skills, both written and verbal.