Job Description

• Analyze and interpret complex datasets to identify trends, patterns, and actionable insights linked to customer lifecycle & campaign impact using statistics or ML models.

• Build predictive models and machine learning algorithms. Propose solutions and strategies to business challenges.

• Design and maintain campaign dashboards (Power BI / Superset); track campaign performance: loyalty, voucher, A/B testing, conversion rate & retention.

• Maintain Marketing & Loyalty Datamart, ensure data quality & consistency.

• Collaborate with GRO/Marketing/Sales team to define user stories, maintain backlog & priorities.

Job Requirements

• Bachelor’s degree in Statistics, Applied Math, Econometrics, Computer Science, or a related field.

• 2+ years of experience in marketing data analysis: loyalty, CRM, campaign.

• Proficient in SQL, dbt, Power BI or Superset, cohort analysis, A/B testing.

• Ability to manage backlog, write user stories, and propose measurable OKRs (light PO mindset).

• Effective communicator with both Data & GRO/Marketing teams.

Benefits

• Work in a leading F&B group in Vietnam with 21 concepts and nearly 400 restaurants nationwide.

• Professional, dynamic, and friendly environment.

• Training and development opportunities with access to large-scale loyalty & marketing data systems.

• Competitive benefits package under Golden Gate Group policies.